The impact of technology in modern life is unmeasurable, we use technology in different ways, your appointments get organized on your computer, you pay your bills electronically saving time and money, you communicate, network and reconnect with businesses and people you haven’t even thought about in decades.
In starting a new business or seeking to increase growth at your current business by expanding into international markets, establishing and building a brand identity becomes essential.
Branding involves what people think about your business and your products. You must think of a brand as a reputation, which helps companies build their brands. Building a reputation in any new market, including overseas, involves a first impression, which comes from the initial interactions someone has with your company, products, and services.
Ultimately, the goal is not to run a successful business but to own a successful business. The idea is not to work in a profitable business but to work on a profitable business – not to go to work on a daily basis but to have the business go to work for us on a daily basis.
I guess it’s only human nature, at the beginning of a new year we all take time to reflect on where we’ve been and where we are going. My journey has been a long and educating one, ambition and drive lead me to what I love doing, and doing what had to be done. Let me take you on my journey starting back in 1980. Sounds like a life time ago, but I remember it like it was only yesterday.